Updated 09/13/18: Now that the September event is over, there's nothing officially on the Apple event calendar, but an event in October seem likely.
Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds it own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.
There’s also WWDC, Apple’s Worldwide Developer Conference, a multi-day event in the middle of the year focused on sessions for developers, helping them make the most out of the latest Apple tools and products. It kicks off with a big keynote that serves to announce new products (typically the latest versions of iOS and macOS, as well as a few hardware products).
Apple usually announces the exact dates of its special events only a few weeks in advance, but it tends to hold events at similar times from year to year. Here’s a list of the events we expect Apple to hold in 2018, and what we expect it to announce there.
Apple does not follow up its big September iPhone event with an October event every year. There wasn’t one in 2017 nor in 2015, but there was an event in October in 2012, 2013, 2014, and 2016. It’s sort of hit-and-miss, but Apple hasn’t skipped two years in a row, so it seems like better-than-average odds of one taking place in 2018.
The 2016 event unveiled a new MacBook Pro, introducing the Touch Bar.
In 2014, the event introduced the iPad Air 2 and the new iMac.
2013’s October event brought us the iPad Air, a new iPad Mini, and updated MacBook Pro.
It’s anyone’s guess as to what Apple will introduce at its October event, if it holds one. The latest rumors point to an updated low-cost MacBook (or MacBook Air) with retina display, and a Mac Mini aimed at enthusiasts and pros.
We also expect new iPad Pro models to be introduced this year, and the October event would be the most logical time to do it. We've been hearing rumors of a new iPad Pro all year. It is likely to drop the Touch ID sensor and take on a more iPhone X-like appearance, with thinner and symmetrical bezels and a TrueDepth camera module for Face ID. It may also drop the headphone jack, and add a new mystery connector near the charging port.